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Wordtracker vs Google Keyword Planner The Google keyword research tool is the 'Keyword Planner' It's designed for Adwords and not SEO, so competition and other metrics are given only for paid search Numbers are scaled from a sample, and similar keywords are grouped together Instead, use a tool built for keyword researchYour forecasted impressions take your bid, budget, seasonality, and historical ad quality into account, but your search volume statistics don't Also, your search volume is determined only for exact keyword matches, while your estimated impressions are based on your selected match types Bid range statistics can help you decide which keywords to use for a campaign Bid range statistics, or "top of page bid (low range)" and "top of page bid (high range)," can also help you choose anMonthly Search Volumes Keyword search volumes with historical data; View Historical Search Volume For Keywords From 04 Using Google Trends How to search keywor...